Hotly-tipped metal quartet HAWXX have released the music video for their new single ‘Hologram’. The new track will feature on their newly announced EP You’re Only As Loud As You Shout Right Now, set for release in early 2022. Click here to watch the band’s brand new video!
The video depicts a dreamy hyper reality where the band are avatars of themselves. The band members spin on platforms to symbolise the objectification of oneself, curated within the filtered world of social media. Dancer Simone Severine gives an intense performance, her movements portraying being trapped in this simulated world.
The band states: “Hologram is a song about the looming dystopia of social media. We curate and self edit to create well packaged yet hollow versions of ourselves. The entire meaning of identity has shifted. Our relevance and worth depend on numbers and branding. When we are anxious or lonely, we rely on this digital pacifier, this hit of dopamine that has overpowered our human nature. We are the hologram generation.”
HAWXX are Anna (guitar and lead vocals), Hannah (guitar and vocals), Jessica (drums) and Iman (bass and vocals) – London based but hailing from Greece, Wales, England and Bahrain. Their aim is to bring diversity and inclusivity into the rock and metal world, reforming the genre’s gender imbalance in the process. With a strong focus on their lyrical message, their songs reflect self empowerment, feminism, lies of the diet industry and mental health struggles.
Their debut EP Deadlands received a consistent positive response from press and radio, earning support from the likes of Metal Hammer, Classic Rock, Powerplay and Rock Sound as well as airplay from BBC 6 Music, BBC Introducing, Primordial Radio and Planet Rock. They became winners of the PRS Women Make Music Award in 2020 and have since provided an exclusive performance for the Heavy Music Awards, won the London leg of Metal To The Masses and played to a packed out tent at Bloodstock Festival in 2021.December 2021 saw them tour all over the UK supporting The Raven Age.
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